Introduce the Moon Festival to Customers

The Mid-Autumn Festival is coming! Why don't you introduce it to your foreign customers who are fond of Chinese culture? It's time to "flirt" with them and get close to them. How are you going to introduce this Chinese traditional festival? There are some English expressions related to the Mid-Autumn Festival for you."Zhong Qiu Jie", which is also known as the Mid-Autumn Festival, is celebrated on the 15th day of the 8th month of the lunar calendar. It is a time for family members and loved ones to congregate and enjoy the full moon - an auspicious symbol of abundance, harmony and luck. Adults will usually indulge in fragrant mooncakes of many varieties with a good cup of piping hot Chinese tea, while the little ones run around with their brightly-lit lanterns.Mooncakes are to Mid-Autumn Festival what mince pies are to Christmas. The seasonal round cakes traditionally have a sweet filling of lotus seed paste or red bean paste and often have one or more salted duck eggs in the center to represent the moon. And the moon is what this celebration is all about. Mid-Autumn Festival falls on the 15th day of the 8th month; it is the time when the moon is said to be at its brightest and fullest."Zhong Qiu Jie" probably began as a harvest festival. The festival was later given a mythological flavour with legends of Chang-E, the beautiful lady in the moon.There are two legends which claim to explain the tradition of eating mooncakes.According to Chinese mythology, the earth once had 10 suns circling over it. One day, all 10 suns appeared together, scorching the earth with their heat. The earth was saved when a strong archer, Hou Yi, succeeded in shooting down 9 of the suns. Yi stole the elixir of life to save the people from his tyrannical rule, but his wife, Chang-E drank it. Thus started the legend of the lady in the moon to whom young Chinese girls would pray at the Mid-Autumn Festival.In the 14th century, the eating of mooncakes at "Zhong Qiu Jie" was given a new significance. The story goes that when Zhu Yuan Zhang was plotting to overthrow the Yuan Dynasty started by the Mongolians, the rebels hid their messages in the Mid-Autumn mooncakes. Zhong Qiu Jie is hence also a commemoration of the overthrow of the Mongolians by the Han people.During the Yuan Dynasty (A.D.1206-1368) China was ruled by the Mongolian people. Leaders from the preceding Sung Dynasty (A.D.960-1279) were unhappy at submitting to foreign rule, and set how to coordinate the rebellion without it being discovered. The leaders of the rebellion, knowing that the Moon Festival was drawing near, ordered the making of special cakes. Packed into each mooncake was a message with the outline of the attack. On the night of the Moon Festival, the rebels successfully attacked and overthrew the government. What followed was the establishment of the Ming Dynasty (A.D. 1368-1644). Today, moon cakes are eaten to commemorate this event.Although foreigners don't celebrate the Mid-Autumn Festival, you may as well send wishing messages to your foreign customers. After all, courtesy costs nothing. And by doing so, you can improve your relationship with the customers. Besides, in fact, many Asian countries celebrate the Mid-Autumn Festival too, though the name of the festival varies.Before the festival you can send wishing messages to customers you have contacted with for many times and introduce to them the meaning of the festival, so they can share the happiness of celebrating the day. And don't forget to make a detailed quotation of the products you have recommended to them before, and express your gratitude for the long-term cooperation with them，so they may be interested in your products.Following are some wishing and thankful expressions related to the Mid-Autumn Festival for you to use:1. Season's greetings and sincere wishes for a bright and happy Mid-autumn day!2．Please accept our wishes for you and yours for a happy Mid-autumn day!3. To wish you joy at this holy season. Wishing every happiness will always be with you!4. Please accept my season's greetings.5. May the season's joy fill you all the year round.6.On this special day I send you season's greetings and hope that some day soon we shall be together.
Words related to the Mid-Autumn Festival：Mid-autumn daylunarmooncakeminimooncakemooncakes with meat / nutsham mooncakegrapefruit / pomelo / shaddockglue puddinglantern / scaldfishChang EHou Yilight lanterncarry the lantern aroundburn incensefire dragon dancesfamily reunion

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